With eCommerce looming the online market and dictating terms, the best way to take your business one step ahead of your competitors is by creating an out-of-this-world online ecommerce store. One can develop a high-quality online store by million ways. Nevertheless, not all websites carrying online stores appease the audience, and in fact, just a few make the expected impact on the audiences. So, it becomes necessary to learn the tips to choose a perfect ecommerce store for your website intentionally. Let’s analyze what all the factors influence the development of a website. It is crucial, most of the times a website developed with no purpose or intent sucks. So, make sure that your website comprises all the fundamentals beforehand to increase your emoluments.
Consider the factors listed below before developing a website.
1. Research and Planning
Planning is the underlying factor that decides the success of any business. A thorough research over your products, services, and target audiences well in advance provides you clear insight over the type of website you plan to develop. Poor planning and research as well as failing to identify the target audiences will drain your pockets in no time.
2. Pick a Magical Platform for Your Store
Selecting the specific platform for building your website is a must. With plenty of platforms available, zeroing in one may be cumbersome for many. But, the presence of your website is bolstered by the platform you opt for. A platform with high features takes your business to the audiences better than low-featured platforms. So, make sure what kind of store you want to develop and which platform works better for your business.
3. Innovative Themes:
As there are millions of websites with plenty of features, making your website appear creative is quite important. Incorporating a theme that blends with your business plans will be a great move. An easy-to-use theme with high flexibility is the right way to attract surplus audiences in a short period of time. Add a touch of professionalism and uniqueness to the theme to make your website stand apart from the other websites.
4. Photos and Video Embedding:
A website with high-quality photos and videos will certainly revolutionize the market. Video embedding is the best way to promote all kinds of products to different audiences. So, pick a platform that enables video embedding without any fuzz. Check the expansion offered by the different platforms before choosing one of them.
[ad name=”bnr-middle-post”]5. Security:
Most essential factor for any business, especially your website being an ecommerce store, security of the data of the users and payment gateways plays a great role for the growth of your business. A well-secured website with easy to place orders attribute will increase the visibility of the site to a great extent. Not all platforms provide that so go for the best one. Also watch out for a platform that allows expansion features like database backup to restore the data in case of website crash down. In addition, the website loading time can be accelerated quite effectively on adding a few plugins as well.
6. Tie-ups with Source Suppliers:
It becomes significant as your website gets popularity and plenty of orders flowing in, if you don’t own adequate stocks of products, the visitors mayn’t try your website again. So, have bountiful of source suppliers before diving into creating a website incorporating online stores.
7. Offering Distinct Payment Gateways:
Incorporate different payment gateways in your website while placing orders, as all the customers mayn’t prefer the same kind payment gateway. While a few preferring PayPal, others may opt for AmEx, etc. So, offer them with choices to choose from.
8. Postage and Packaging
Finding the best postage and packing services to ensure that the delivery of the orders take place with quick turnaround time is indispensable. Keeping up your word on delivery is a must for any business. If the products didn’t reach the customers on-time, then you may lose potential customers in no time. So, plan thoroughly and pick the right postage and packaging services that could meet the expectations of yours and customers.
9. Mobile Ready Option:
With mob eCommerce making waves in all business sectors, it becomes crucial to incorporate the option of mobile ready in your website. It gives user to analyze and view the products before buying them. Even you can promote your products to a specific group of customers using this facility. This is yet another effective way to move your business ahead.
10. Budget
Again, having a thorough research over the market and having a clear idea over the products and services that you plan to promote holds the key to close in the budget. Establishing a website without proper planning may easily leave a hole in your pocket. So, enlist the parameters that you plan to incorporate in your website to devise a strategic and effective budget plan.
The tips discussed here would give you a fair bit of idea over the type of online store that you plan to establish. Make your online store work by analyzing the above points beforehand establishing an online store.
I think prestashop and magento are close to what you say. I have used prestashop and magento personally for sometime and even opencart also the simplest for me was open cart but better than that is presta, Magento is much more robust then presta and opencart i think. so for quite safe and secure ecommerce store i think magento is best. Thanks for the wonderful post Naaz.
All the above mentioned tips for choosing the perfect Ecommerce store for your site are relevant, useful and informative too at the same time. After going through all the tips I would say that Magento best suits the requirement. Very informative post though! Thanks Naaz for sharing!