#3 – Zappos
According to a study by Invodo, half of all online shoppers are more confident about their purchase decisions after viewing a product video.
Zappos provides quality videos for almost all its products. It offers a powerful way to showcase products, especially the ones that are technically difficult to use. It also allows shoppers to share the videos on Facebook and Twitter.
#4 – Crate&Barrel
Crate&Barrel does an excellent job of providing complete details about its products to shoppers.
For instance, if a shopper is looking for a sofa, the website provides him with detailed information regarding the material used, the dimensions of the sofa, as well as the care one should take while using the product. Such detailed information makes purchase decisions easier for shoppers.
#5 – Fab
Fab provides products in an easy-to-locate manner. It also recommends similar products right below the ones you are viewing.
Fab’s social live feed feature captures all activity taking place on the site — purchasing, sharing, commenting, and more. It’s a unique way for shoppers to see what others are doing and buying on the site.
#6 – Sony
Sony allows buyers to rate products and then provides these customer reviews to other shoppers. Shoppers care a lot about opinions and reviews of others. Many products attract both positive and negative reviews which makes the shopping experience more authentic for the average shopper, while also helping them with their purchase decision.
#7 – Patagonia
Patagonia’s call-to-action (CTA) buttons are prominent and stand out from the rest of the content, making it easy for shoppers to spot and click on them. Their placement is strategic and the size is perfect.
