Currently, the real estate business is still one of the most promising sources of profit. A lot of people pursue this industry for its profitability, unlimited room for growth, and flexibility in terms of work schedule. Because of the instability of the business industry, real estate brokers need to ensure that they are on top of things and stay competitive by utilizing all available resources, one of which is the Internet.
Internet—Redefining Real Estate Business Horizons
The Internet is one of the most profitable sources nowadays, since it is an avenue to almost any form of business. Here are quick facts based on data from the 2008 state organization of Realtor (NAR) Profile of House Purchasers & Sellers that proves how the Internet can change the way the real estate business works:
- About 87% of home buyers use the internet to find online listings and conduct property research.
- Roughly 77% of house buyers drove to see the house/s they saw online.
- Around 33% of house owners used an online listing for buying their house.
Five Ways to Ensure Your Real Estate Website’s Profitability
As with any other type of business, one must learn the tricks of the trade so as to keep up with the fierce competition. Listed below are five things that any real estate entrepreneur can do to ensure that he’s always on top of the game.
Be straightforward about your services.
Would you want to focus on residential or commercial property? How about renting, leasing or selling property? Clients would definitely prefer a website that is straightforward about the services that it offers.
Address the specific needs of your target audience.
In many cases, real estate websites only contain generic information, which happens to be a trend among all those that offer the same type of services. You can do some research from online forums or social media sites and include a feedback section in your website to see if your website really serves its purpose.
Make your services stand out.
This is probably one of the biggest challenges for any website owner. One of the ways to address such challenge is to include a blog section in the website that includes information regarding real estate trends, best places to invest, etc. Your audience would appreciate a site that has fresh and intelligently-written content and some personal touch to it.
Always put a “Contact Us” section.
If you think your website is comprehensive enough, you’re wrong. A prospective client might have an additional question or clarification about what you have on your website, so don’t forget to include an easy-to-locate section that contains an email address and/or contact number to reach you. You can also add links to social media sites like Facebook and Twitter for even more exposure.
Template layouts are a BIG No-No.
Template layouts may be economical, but how many real estate businesses out there have already used these in their sites? Hiring a developer to design your websitemay incur additional cost, but it is definitely an effective way to make it standout from the restand to turn it into something that’s a lot easier to remember.
As the real estate industry continues to climb up to the pinnacle, competition also becomes stiffer and stiffer.But armed with a well-designed website, any entrepreneur can be confident that he is always ahead of the pack.
The article is exclusively written for designsmag.com by Hadi Arti. Hadi Arti is a partner & CEO at RE/MAX Executive Realty, a Charlotte Real Estate company providing the most-up-to-date listing in Charlotte, North Carolina. Hadi has more than 30 years of residential real estate experience as a Realtor, broker, and home builder.