Using logos to promote online businesses are beginning to play a vital role in the success of online companies. A logo will help to personalize the business and make it stand apart from others. Many companies are recognized by their logo. For example, when we see the big yellow M in the sky, we usually will associate that with the company, McDonalds. Businesses will want their logos to be unique so that it can be recognized and associated with that business alone. It is important to have this feature with online businesses so it can be distributed throughout the internet and become well known towards all audiences.
Logos, especially those used for online businesses, should be simple. For example, Apple uses their one logo on all their products, the apple that appears to have a bite taken out of it. This logo is simple but also unique enough that almost everyone can recognize which company that product came from. It is also important that people associate a certain company with their logo because this can build trust between the clients and the business. The clients will recognize the business and be familiar with it by their logo alone thus developing some familiarity and comfort with the company.
When customizing a logo for online businesses, it is important to catch the specific audience’s attention. For example, if a business is selling products for college students, they may want their logo to be fun and exciting enough to catch that type of an audience.
A logo must look good from everywhere; buildings, the internet, and business cards. Online companies will want to take care that their specific logo will appear amazing on the internet and ensure that the logo is fitting enough to be advertised in any space online, including the sides, the top, and even the bottom of the screen. It is important that a logo will be able to reduce its size without losing the image quality and purpose. A huge logo design that is too overwhelming and insignificant might not make clients familiar enough to be able to recognize the specific company anyway.
Online companies must take into account all the aspects of good quality logo designs in order to successfully advertise their business on the web.
The article is exclusively written for designsmag.com by Vincent Ammirato. He is Internet Marketer at http://www.alterimaging.com/. Alter Imaging is a digital ad agency utilizing the latest technology to find new and novel ways to find and reach new customers.