For most of the business community, flyers and leaflets are commons words to hear, not to mention they’re commonly used, however, what is the actual difference between the two? Too often we use both terms, but never take note of their differences, their benefits and their cons.
One of the easiest ways to describe a flyer is that it tends to be one sheet advertising direct information, whereas a leaflet tends to be more thorough and detailed. instantprint, one of the UK’s leading print manufacturers kindly explained the simple but important difference between the two. Flyers are unfolded, and can be printed on the front and back, whereas leaflets tend to be folded.
Due to their subtle differences, both are better used or specific occasions. For example, flyers are best suited to small scale marketing, meaning you can cover a local region on the cheap which is why fast food establishments tend to utilise them. Flyers also have the added benefit of adapting to suit your needs – if you intend to hang up your flyer, you can print on one side, whereas if you intend to hand them out, you can print on both sides. Leaflets, however, are better suited to being located in populated places, and easily allow you to reach your target audience by putting forward a convincing, conveying prospective to your potential clients and/or customers. Unlike flyers, leaflets are about delivering in-depth information, rather than a short, quick burst.
Another rule of thumb that rarely changes is that flyers are normally a cheaper, more cost effective means of reaching your audience. By printing on lower quality paper, you spend less money, yet still reap clear, immediate benefits. Whereas a leaflet tends to be produced from higher quality, richer materials, not to mention they put across a more reputable association. This is definitely reflected on professional websites, such as Instant Print, as they offer you a range of designs for flyers at the price of £9, while the cost of the leaflets starts from £28. Although both prices are competitive in the current printing market, there is still a notable difference between the two which helps you recognize the contrasts.