How to design a world class visual for your social media platforms?

There are too many boring posts out there on social media platforms. If you see the users on your social media pages moving away quickly from the content you publish or disliking your page, then the most apparent reason for this is the randomness and the quality of your social media visuals or posts. In such a cluttered online environment where on a single page a user is exposed to so many different visuals adding the content shared by their friends, having a post which is almost visually world-class is so important for a strong social media presence and success.

As the brands get more active on social media, it is becoming increasingly difficult to stand out amongst the rest and the only way to do that is to capture the right audience with THE best visually appealing posts possible. There are different strategies that one can use for the designing of a world-class visual, but prior to that, what is important is to understand the requirements, expectations of the post and having the designer who can execute the ideas amazingly well. Today’s post blog is going to talk about ways that can help a brand or a company in the USA to design world class visuals for their social media platforms.


Find a proven idea which fits your brand

In order to design a world class visually appealing post, you must also have the right idea for your brand. Branding symbolism is very important for a social media post and this is why the first point to deliver a great visual is to keep strong reminiscence of all your branding elements and somehow fit them into a well-crafted idea. This is the job of your strategy and designing team who has to work together to develop something that really gives out the true essence of the brand.

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Develop a graphic behind it

Once you have the key components of your idea aligned, now it is the job of your designer to showcase their talent and create amazing graphic or visuals behind the idea. These visuals will depict your idea without you having to say a single word about it. These visuals will also eventually be your posts on the social media front. This is one of the most important elements of your posts, if your idea is strong, but the reflection of it is not great on the visuals then this means there is not going to be enough engagement behind your posts.

Craft a powerful caption

Now, after the idea and designing is done, the ball is in the court of your social media manager to create or craft a powerful caption which depicts the idea behind the post you have made and subtly gives the information on your brand. The caption should be short and crisp, nothing too lengthy.

Schedule it effectively

The timing of your post-delivery also matters a lot. If your audience is active during the day and you are publishing your post at night, then it will lose its appeal and reach.

About the author


Naaz is a web designer and loves to find new tips and tricks for creativity purposes and likes to share them with the people.
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