The web designing world is changing and companies must react to it. Mastering the art of web design is what dictates your survival in this hyper competitive business environment. Owing to this reason it’s extremely crucial to stay current by opting for dynamic web designing strategies in 2015 so that you can keep on making things that look good and valuable to your audience. The year 2014 was great for so many trends such as the Parallax scrolling, typography and much more. But now as we have come to 2015, we can look forward for some web designing strategies for 2015 to help online players create websites that help them stand out from the clutter.
With the digital realm constantly changing and updating with each passing year, we see some web design trends emerging, thus making businesses identify the areas to focus on.
Keeping up with modern designing strategies will allow you to satisfy the user informational needs, and the key to achieve this is to create something that’s not only trendy but also easy to use and meaningful to the brand as well as customer. With this in mind, I have compiled a list of some upcoming graphic design trends that will proliferate and shape the future of designing industry.
1. The Rise of Bold and Beautiful Images
The year 2014 was dedicated to large, high quality images holding the reins of designing industry. All credit goes to the stock image websites along with the speedy broadband, we got images that are unique and also better in quality. But in 2015, we will see better, bold, and beautiful images.
2. Demand for Unique and Rich Content
Having a good content on your website is crucial for an online success. A reliable content helps you gain credibility and boost sales from the people who visit your website. The year 2015 will see a significant rise in the content marketing when it comes to providing information and influencing the user engagement. This can be accredited to the efforts made by The New York Times in 2010 through Snow Fall from where the actual beginning of interactive storytelling became all the more intimate and appealing.
3. Ghost Buttons
Ghost buttons are actually a pretty simple thing but they being used widely due to their usage. They are minimal, appealing to the eye, and easy to create. These buttons are actually those transparent square and rectangles which we usually see on websites and clicked by the user. The ‘ghost’ part comes from the fact that they are transparent and can be easily recognized as buttons. They are larger than the normal buttons and never obstruct the screen area behind them.
4. Monochromatic colors
Multiple variations of a single color create a strong visual impact as well as influence the user psychology to a great extent. A monochromatic version of a website has an ability to convey right message to the audience and help them grow a positive view about a brand.
5. The Rise of Interactive Storytelling
Storytelling can be traced back to the time when we actually started communicating with each other and it plays an integral part in influencing our societies and cultures. The same has now been increasingly used in web design and emerging as a powerful tool to increase the user engagement. Storytelling design is a nice way for providing a more personalized experience and plays an important role whether it’s compelling the user to buy the product or sign up to explore the website more.
The main purpose of storytelling is- don’t show, simply tell. Although, while opting for a design like this, the words you choose is important to gain the user attention. Also, what is that makes this design truly stand out is the way it offers multiple tactics to convey brand success stories to the customers. This has created a strong foundation for generating a consistent message across multiple platforms.
6. The Growth of Card Design Pattern
Card design is gaining momentum and has been becoming a relevant and productive tool for designing mobile-friendly websites. In fact, card design pattern is primarily meant for mobile devices. The trend is useful when it comes to organizing information into columns and displaying the related content in the most meaningful way. Additionally, using card-design means you are actually working towards user-centered design, as it enables users to select what they are actually interested in, instead of forcing them what designer intends them to choose. A great example of this is Twitter, which has recently moved to card pattern by releasing cards to allow its users to integrate them with multimedia content and thus drive traffic to a website.
7. Video Backgrounds
Full screen video background has gained ground as a hot trend in the web designing world. Videos are a great way of portraying emotions and telling success stories. They give personality to a layout and make people engage and respond to your website. We saw this trend in 2014 but the real peak will be seen in 2015.
Web designing is a vibrant industry and is evolving at a rapid pace. Therefore, it is crucial to sense what’s trending in and thus develop good web designing strategies in 2015 accordingly.