Why Is It Crucial For a WordPress Site?
Now that you have understood the concept of Responsive Web Design, let’s take a look at why it’s so vital to incorporate responsive design into a WordPress-powered site:
Enhanced User Experience:
As a website designed with RWD approach easily adapts to the device or screen size which it’s being presented on, it provides visitors a consistent and optimal experience. With responsive design, users don’t have to pinch/zoom their mobile screens in order to read the website content. Consequently, they find themselves more comfortable browsing your website on their favorite device rather than a traditional desktop.
Higher Rankings in Search Engines:
Recently, Google confirmed that the “mobile usability” would play an important role in determining where to rank a website in search results. Also among all mobile configurations available, responsive design has always been Google’s recommended design pattern. Why? Because it uses a single URL and serves the same HTML code across all devices, which further makes it easier for search engines to crawl and index the contents of a website.
Time and Cost Effective:
If your website is not responsive, not only you need to maintain a separate mobile domain (like m.example.com) but also you have to create a separate code base for it. Having a single URL and a single code base, on the other hand, responsive design helps you get rid of creating and maintaining multiple versions of a single website. Consequently, you save a considerable amount of your precious time and money.
Improved Conversion and Sales:
Helping you target your audience more effectively, responsive design increases the chances that customer will make a purchase on your site. Responsive websites incorporate mobile-specific functionalities – like barcode scanning and click-to-call – that dramatically increase the conversion rate of your site. Researchers say responsive websites have 8% higher conversion rates than non-responsive ones.
Most Importantly, You’re Safe for the Future:
Last but certainly not least, responsive design makes your website ready for all kinds of future devices. You don’t need to build a new version of your site for every new device in future. Instead, you’ll just need to update your CSS media queries as soon as you get to know about a new kind of device. Needless to say, your site will continue to look as beautiful as always on that new device.
How to Know If a WordPress Site needs to be Responsive?
The best way to check whether or not your WordPress site needs responsive design is to dig deep into Google Analytics. Yes, you heard it right! If you don’t spend much time analyzing your Google Analytics data, it’s time to do it right now. From your Google Analytics data, you can easily know how many people use mobile and tablet devices to visit your site, how long they stay on your site and what kind of experiences they have with your site on their favorite devices.
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