Designs How-To

Design Perspectives to attract targeted audience towards website

Pleasing to eyes and pleasing to senses, seems to be the present day mantra for ascertaining online success. The design of the website plays an important role in determining its success or failure. Not only a good business web design attracts more customers and helps the business owners

Pleasing to eyes and pleasing to senses, seems to be the present day mantra for ascertaining online success. The design of the website plays an important role in determining its success or failure. Not only a good business web design attracts more customers and helps the business owners to generate more lead for their business, an improper, inappropriate and haywire business web design than clobber the image of the company and drag its reputation down to several naughts.

A lot is being said and done about the design of the website. However, what this write up provides is the fundamentals of acquiring a unique and engrossing design for the website. A few tips may appear quite generic, but no matter how ordinary they may seem, it is of supreme importance for you to consider what each one say and test your business web design against the parameters communicated in the below mentioned tips. Read on to understand the design perspectives which your website must have, in order to excel and draw more business towards itself.

Tip #1: Plan your website well

The internet users are diverse. There could be a thirteen year old looking for the latest video of Justin Bieber and there could be a seventy year old granny looking out for homemade remedies for a health mind, body and soul. The point is, with your business web design, you cannot cater to the entire users on the internet. Thus you need to plan out the website and what all it will offer to the users, if you wish to gain online success. Before getting ahead with the design, understand who your target audience is going to be? This one decision will have its implications on the entire design of the website. The entire design of the website must be something that the customers can relate to. The content, theme, design, images, representation etc. of the website, must all be solely dependent on the customers that you are aiming to target.

Tip #2: Understand the skill set of the target audience.

Analyzing and understanding the audience is the key for having a successful business web design. After the entire website is designed with the motive of inviting more customers to the website and if it is something that the target audience cannot connect with, it will do no good to the website or the business. Thus before getting started with designing the website, understand the knowledge, skill and aptitude of the audiences that you aim to cater to with your website design. The target group of users may or may not possess the same knowledge and understanding of the processes as you do. Mostly you would find that the target group of customers is not as aware of what your website has to offer, as you are. Thus you need not think from their point of view and design the website, which will provide them with the information in the best possible way.

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At the same time, you may also have the audience who may possess a better understanding of the concepts than you do, simply because it is their area of expertise. In that case, you need not blow your trumpet (and make a fool out of yourself, both at the same time) instead you can just stick to the basics and offer them exactly what they are looking for in a professionally cut and trimmed way.

Tip #3: Do not target their eyes but their intellect and psyche

One factor which may unite the group of culturally and demographically etc. distinct users are their value system, needs and motivation behind flocking down to your website. No matter how varied the audience is, they are all united by a common motivation, requirement or similar provisions. All that you have to do is identify those motivations and yes, actively sell and promote the same. It is essential that you promote and position these attributes in visually astonishing way. A poorly crafted representation of these attributes may have a devastating effect on your image.

For instance, let us take the case study of various famous companies like Pizza Hut, Adidas, Coca Cola, etc. The reason why they are so popular is because the have left no stone unturned in positioning themselves effectively while targeting their customers. Their logos are conspicuous and can be recognized from a distance, their websites are visually dynamic and functions with the speed of the lightning, and they have hardly left any medium unused in promoting and advertising their products.

And more than anything else, with their sincere and earnest efforts, they have built such a brand image that the users wish to associate themselves with the branding of the company. In a way we can say that they rule over the intellect and psyche of the users. While designing your website, include that element of chutzpah and serene effervescence and flamboyance. Something that will go along a long way in drawing more customers to your website.

Tip #4: Examine, Evaluate and Incorporate

Today, there are a lot of tools available with the website owners to evaluate and examine the performance of their website. In fact, various tools offer highly detailed information like identifying the pattern of the users and the behavior of the targeted audience while navigating through the website, and dis-aggregating the data etc. Thus you have enough scope to understand the behavior of the users while visiting the website. You gain useful insights on how the users respond to various products and services, schemes and offers and etc.

Thus once you have launched the website, examine the behavior pattern of the users. Once the information is collected from the various sources you can review and evaluate how many popular different pages have been. You get details about the traffic to various pages and this helps you plan accordingly.

For instance, if location page of your website has received the maximum number of views, you can change the business web design and include the contact us information on the location page itself. This will ensure that who so ever is curious about your locations, gets to contact you, if it is a feasible option. Besides, you can also internally link your website, and include the links to various posts and pages on the most popular page of the entire website.

Tip #5: Retaining the customers

It is not solely about the traffic, but the amount of customers your website is able to retain at the end of each cycle. Here you must pay close attention to detail and must consider whether or not your website is effective in drawing in the customers and motivating them to come back for more. However retaining the customers through your website requires you to work in close association with your website designers. They must be fervent and motivated enough to change the designs and not remain fixated.

When it comes to retaining the customers, pay close attention to what they say about your web application. Allow the users to provide you with a feedback on the website itself, so that the entire process is fast tracked. Also you may consider tracking what all people are saying about you website on the social media.

Once you receive the feedback, and if in case it is generally not positive, you have either one of the following choices – either change the design of the website or change the audiences you are attempting to target.

Generally, the fault is not with the users and by making certain changes in the website design as per the requirements of the users, you can avail yourself a great deal of business and growth opportunities. The first step, that is to change the design of the website, requires the website designers to be really flexible and respond to the fleeting nature of time. What today may appear nice and impressive may turn dull and insipid with time. Thus, the design and content of the website must be revised and updated with time, to provide a better experience to the users.

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About the author

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Naaz is a web designer and loves to find new tips and tricks for creativity purposes and likes to share them with the people.

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