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eCommerce Website Planning in 2015

Measure everything with analytics

Website analytics can be taken as incredibly under-valued tool for all your effective website management. You can always use various web analytics programs like Google Analytics (which is available for free), they allow you to monitor how your visitors use your website, including what type of pages are they going to view, how much time are they going to spend and what type of products are they going to sell. You can also track your particular marketing efforts that you think have the greatest effect on sales; this makes it as an invaluable tool that will decide where to spend your future investments. Also make sure that your proper analytics tracking is working the way it is required on your website from launch. This will make your eCommerce website developer able to install all this tracking code for you very easily.

4. Handling All Your sales

Pre-sale information on your website

Before customers actually make any kind of purchase on your website there could be numerous questions that you need to answer to them like payment options, shipping queries and stock. To save your time, you can even document all the frequently asked questions in the column that says FAQ page for your website. Or you can provide your visitors with a dedicated customer service center for handling all such incoming requests.

Payment methods that you have to offer

This is to make sure that clients can actually buy from you; you have to decide what installment options you need to offer. Credit card is the most famous system as they are moment. Once the transaction is over, you can dispatch the request immediately. Other payment methods will include bank cheques, wire exchange as well as purchase orders. Know the ramifications of every installment strategy before picking which ones to offer.

Handling international orders

If you have decided to accept some international orders as well, you have to make proper arrangements and processes for that to be able to make all your purchases and shipping overseas. International shipping is known to be more expensive and should be factorized into your additional cost. Each country has its own restrictions about what they can allow to import and export. Make sure that you are dealing with a country that has no such big issues to deal with.

How to Handle unhappy customers?

Unhappy customers are not good for any kind of a business. If you want to avoid any kind of conflict then make sure that you provide much information on your orders as much as possible. Be up-front about all your returns, store policies and shipping. Make sure that you stick to your policies regardless of your customer.

By following all the given check points and ensuring that you have a very solid plan for your ecommerce website, you are ready to face success.

About the author


Naaz is a web designer and loves to find new tips and tricks for creativity purposes and likes to share them with the people.

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