Design should run through everything that you create when you’re a brand. Keeping a consistent, beautiful style in everything that you do – whether it’s online like your website or email templates, or offline like your catalogues and gift cards.
Gift cards design are often neglected when it comes to high quality design – but they’re often the first interaction that a new customer may have with your brand. If they’ve been given a gift card for your company, it’s your job to impress them – from the moment the card is handed to them right up to you delivering their new gifts. If you can keep a thoughtful, beautiful and creative level of design from start to finish, then you’re more likely to leave a lasting, positive impression.
To help give you some ideas about gift card design, we’ve brought together a selection of thoughtfully designed, expertly crafted gift cards. Some are concepts while others are in production, but all have been designed with great skill and care. We hope you find the collection useful for your next gift card designed project.
Target
Source: http://eighthourday.com/work/target-visa-gift-cards/
BestBuy
Source: http://www.behance.net/gallery/BestBuy-Holiday-Gift-Card/6453005
Disney
Source: http://disneyland.disney.go.com/offers-discounts/gift-card/
Apple
Source: http://store.apple.com/uk
Taco Bell
Source: http://www.behance.net/gallery/Taco-Bell-Gift-Card/5725021
Mr Porter
Source: http://www.mrporter.com/am/giftcards/printedcards.mrp
[ad name=”bnr-middle-post”]Spotify
Source: http://www.flickr.com/photos/robertwebbe/6606278077/in/photostream/
Gracious Home
Source: http://courtneygoodhart.com/
The Home Depot
Source: http://www.behance.net/gallery/Gift-Card-Packaging-Concepts/6471093
Starbucks
Marks & Spencer
Source: http://www.behance.net/gallery/Hello-Kitty-M-S-Gift-Card/6288177
iTunes
Apple
Source: http://www.flickr.com/photos/maxlinkc/2536861418/
Starbucks
Source: http://blogs.starbucks.com/blogs/customer/archive/2010/09/03/starbucks-card-is-going-green.aspx
The Handpicked Collection
Source: http://www.handpickedcollection.com/gift-voucher.html
Have you found any examples of beautiful, thoughtfully designed gift cards that help show off the brand well? Let us know what you’ve found in the comments.