The design of a website or Web Design Pillars is carried out in a planned manner for the purpose of the site so that the visually appealing of the site gives a well-organized structure and the contents can be easily navigated. One should at ease get what he is looking for. The design depends mainly on three pillars.
The categorization of the content is done with the help of layers which are organized and then grouped in a particular fashion. The number of dedicated layers depends on the content of the sub categories, sub topics and other tangential information. One may have a huge content base, but needs to think about the purpose of the site. Also to be considered is how a user will land on the site. Those types of contents are to be given the top level. A flowchart needs to be constructed which will guide the levels one after the other as via flowchart, the flow of information is smooth.
Structuring of the content in layers
The content of the website should not be revealed at once. If one thinks of becoming an expert on a particular niche, he may show his knowledge depth but with the careful words which conveys about the vast information, the writer is providing. Visitors should not be overwhelmed with the contents.
The top level tabs should consist of typical navigation services which are categorized for easy searching of visitors. It can contain FAQ`s, Blog, Products, Articles, Contact us etc.
The links must be able to generate the content easily. In general the navigation bars are located horizontally across the header or are located vertically in the sidebars to assist the user in accessing the right and left part of the site. The look of the page should be consistent throughout the site and the navigation should be located in the same place while the user is clicking through the pages.
The home page button should be visible to the user from any point on the page. The site should also show a hierarchical structure the visitor has travelled in order to reach the particular page. This orients the user getting further into the site.
The navigation should be designed in such a way so that it has the options of back and forward to make the access easier. This helps to access and navigate a particular part of the website.
The graphical logo or the banner often acts as a link to the home page. Clicking on the picture will redirect you back to the home page. The image needs to be labeled home so that when the mouse is over it, the user gets to know about the shortcut to home.
Graphics, pictures are meaningful and attracts users. Often a picture on the home page has stated a lot about the organization. To target the right audience, the picture needs to be placed in the right area where audiences target.
Images should have keywords which are used for search by the search engines. The size of the image is important as it affects the page loading time. The style or mood of the website should be in accordance with the functionality of the company. Further the fonts and colors should be kept simple.
I think all three design pillars are important but I would give more weight to graphics and style.
Nice article! But now people usually used wordpress theme for there website rather than hiring a web design firm or a web designer.