Basically speaking, a cross device compatible website is a site that is accessible and properly formatted no matter what device is being used – whether it is a computer, laptop, smartphone, or tablet. As a website owner it is important to keep your website updated so that absolutely anyone can use it.
Most website owners use some kind of service to track each visitor that logs onto their page. These services provide statistics such as the location of the person and what device they were using. These used to simply read MAC or PC, but nowadays there are new systems coming out constantly, meaning there are more systems to try to cater towards.
With this increase in operating systems obviously comes an increase in visitors, as people now have access to the Internet sitting right in their pocket wherever they go. This gives businesses the chance to increase sales to the increased amount of traffic. However, often what happens is websites begin to receive negative feedback from mobile device users, with them complaining that the site is just too hard to navigate or read. This is when it becomes important to implement change.
This can seem like a daunting task as many websites made for proper computers are made simply from templates and HTML knowledge was now even necessary. Yet when adapting sites there is much more technical information to handle and process.
Large companies can afford to purchase each and every new mobile device in existence, and pay a professional programmer to check their website on each one and fix any bugs or issues. This is all good and well when money is not an issue, but most businesses do not have this option.
There are some things to keep in mind when creating the best mobile adaption for your customers. Such as making sure to prompt them to choose which device they are using right when they enter the site. Users should not have to search around and entire webpage before finding the button to use the mobile version instead.
URLs for mobile devices should be kept simple and use only regular characters as a way to keep the user experience as easy as possible. Trying to type complex stretches of characters on a small keypad could prove a little frustrating! Lots of sites opt for a basic /mobile URL.
Once most of the hard work has been done it is essential to go through rigorous testing. As mentioned, if funds are somewhat unlimited it is easy to go out and buy each device and test the webpage directly. If not there are some excellent programs called emulators. These, once installed, act exactly like the specified device only right there on your computer’s desktop. Simply open the page through the emulator and explore and troubleshoot any issues.
Once everything is completed you should experience much higher levels of traffic and inbound marketing. Meaning the people visiting your site are doing so because they are genuinely interested in what you have to offer.