Greats use big product images to impress shoppers and these are displayed in a grid style. The idea is to use strong photography to give online shoppers a sense of product texture and quality. The tour-de-force of the website is the product pages that very beautifully and functionally offer tangible product information.
The USP of My Own Bike is that it allows customers to design their own single speed fixed gear bikes. The site is minimalist, has a soothing color palette and it’s really very easy to use. Design is used as a means of offering the next level of UI and UX that makes personalizing the bike, a walk in the park. Form is used to enhance and ease function, that’s the takeaway from this site.
The first thing you see on the DSTLD Jeans website is lots of white space. In fact, white is the leit motif of the design. It’s a text book example of using a lot of white space and yet making a solid visual impression on the shoppers. The use of white ensures a clean and uncluttered website design, which is something that all sites need to emulate.