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7 Essential Elements of Exhibition Design

3. Effective messages

Effecitve Message - Exhibition Design

Exhibition stands need to meet certain goals and deliver certain messages. In order for you to design the best possible stand, you need to know and understand these. Consider how you can not only attract customers, but encourage them to read brand messages.

You can be subtle or you can showcase these messages in overt and impactful ways. Just be sure that your designs are simple; no-one likes a pushy salesperson!

4. Key graphical elements

Graphic Elements - Exhibition Design

The third ‘essential element’ on our list comes in the form of the graphics used on the stand. In order to attract passing footfall, they need to be eye-catching and differentiate the stand and brand from the competition.

Using brand colours can really brighten up a stand and the exhibition space, but use them sparingly and consider colour clashes. Stands need to be eye-catching for the right reasons – not the wrong ones.

Posters and other graphical elements can all add up to a great exhibition stand design. Make sure to follow the ‘less is more’ rule though as limited spaces can end up looking cluttered and overcrowded if you’re too design heavy.

5. Lighting

Lighting - Exhibition Design

Lighting is one of the most important yet often overlooked elements of this type of design. The right lighting can completely change the mood and set the atmosphere, so it’s important to consider how you will light the space.

Not only that; but even the best graphical elements and design features won’t stand out in a dull area – unless of course, this is the intention! You should also be aware of how your stand design and graphics will look when using different lighting styles.

Colours may not show up in the way you’d expected, or certain graphics may be hidden by hanging lights or wall fixtures. Again, consider the lighting in the hall itself and how this will affect the overall look and feel of the stand.

About the author

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Naaz is a web designer and loves to find new tips and tricks for creativity purposes and likes to share them with the people.

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