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7 Essential Elements of Exhibition Design

6. Furniture

Furniture Exhibition Design

The size and space available – as well as the goals of the exhibiting brand – will dictate whether or not furniture will be a part of the exhibition design. Do you need tables to display products? How will they fit? How will they be designed?

It is a good idea to include a dwell space to allow sales associates to discuss deals with visitors to the stand. This could include sofas and comfy chairs away from the main exhibition floor, or just a space behind a screen. This is an essential element that should be factored in to the design of a stand.

7. Digital Integration

Digital Intreaction - Exhibiton Design

Digital integration is a huge part of the world we live in; customers use it in their everyday lives and a stand design should incorporate it too. Think iPads to give additional information, experiential booths to allow for product trial and mobile POS systems. By creating an interactive space, you can attract passing footfall and boost the stands presence.

These are just a handful of the key elements of exhibition design, but go some way to helping you create impactful spaces that clients and their customers will love.

Green Room is a leading design and delivery practice specialising in workplace, retail and exhibition design. To find out how they have helped brands such as Vans and Timberland make an impact at trade shows, visit their website today.

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Naaz is a web designer and loves to find new tips and tricks for creativity purposes and likes to share them with the people.

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